Start With Why

A Book By Simon Sinek

Why is your (the organization’s) purpose, cause, or belief? Do you know why you do what you do? I believe those who join the emergency management profession (or any other first responder profession) are driven by a sense of service and a desire to be a force of good. Is this our why? Is it clear to you, to the community, to stakeholders, and to public officials why your organization exists? Are you inspired by the work that you do? And as a leader, how do you inspire others? It all starts with Why.